Thursday, February 16, 2006
Lew Bryson Interviews Victory Brewing for Their 10th Anniversary
Definitely one of the best breweries around.
There are good comments regarding the momentum behind craft beer:
Definitely one of the best breweries around.
There are good comments regarding the momentum behind craft beer:
Question, then. You’ve got High Falls suddenly deciding that craft is the way to go, you’ve got The Lion all of a sudden making a decision that craft is the way to go, 7% growth for the segment in 2004, 9% in 2005: are we looking at a tipping point?
Yes, we are hitting the tipping point, but it isn’t going to be a rapid change.
No! But I think it’s accelerating.
Yes. Here are my benchmarks. Find a supermarket that doesn’t have a bakery in it. Go back 15 years ago, and how many did? Same story for coffee. 20 years ago we bought our coffee in 2-pound cans and it was already ground and said things like Chock Full O’ Nuts on it. Now that portion of the shelf is minimal. I think beer and other food products are affordable luxuries in a world that is starting to learn better.
