Tuesday, March 29, 2005

 
Interview With Jim Koch (of Sam Adams)
I think what we need to do as brewers is first make high quality beer. Second, there is a challenge that the craft beer industry needs to step up to. There is still a lot of stale beer being offered to consumers. The majority of craft brewers to this day do not have consumer-legible freshness coding. With most craft beers, you can't tell if you're getting a stale, bad beer. Craft brewers have to take responsibility for their beer all the way to the consumer.

Comments: Post a Comment

<< Home

This page is powered by Blogger. Isn't yours?